Learn social media marketing
Short lessons written around the screening tests employers use. Read one, then take the test.
Content pillars, platform fit and the posting calendarHow to plan what a brand posts, where it posts, and how often, so content stays consistent and useful.Lesson 1
Social media metrics, community replies and crisis handlingWhat reach, impressions and engagement really mean, how to calculate rates, and how to reply when things go wrong.Lesson 2
Writing posts: hooks, captions, hashtags and calls to actionOpen with a line that earns the next one, write captions in the length and tone each platform rewards, and finish with one clear ask.Lesson 3
Tracking links, monthly reports and simple A/B testsBuild UTM links so social traffic is credited correctly, write a monthly report people act on, and run tests that change one thing.Lesson 4
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