Learn google ads
Short lessons written around the screening tests employers use. Read one, then take the test.
Campaign structure, match types and negative keywordsHow to organise campaigns and ad groups, pick match types and use negatives so you pay only for relevant searches.Lesson 1
Quality Score and the core ad metricsWhat Quality Score measures, and how to calculate CTR, CPC, conversion rate, CPA and ROAS without mistakes.Lesson 2
Writing responsive search ads that fit the limits and match the searchWrite headlines within 30 characters and descriptions within 90, vary the angles, pin carefully and add the assets that make an ad larger.Lesson 3
Budgets, bidding strategies, conversion tracking and the weekly optimisation routineChoose a bid strategy to match the goal, set budgets that fit the maths, track conversions properly and review search terms every week.Lesson 4
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