Google Ads: practice, test and prove it
Account structure, match types, negative keywords, Quality Score, ad maths and responsive search ads.
Google Ads screenings usually mix concept questions with quick calculations. You may be asked which match type to use, why a keyword should be negative, what affects Quality Score, or to work out CTR, CPC, CPA and ROAS from a few numbers. Many candidates know the terms but slip on the maths under time pressure.
This page lets you practise both. Every calculation in the questions can be checked with simple division, and the explanations show the working. The lessons cover account structure and the core formulas, and the interview section shows how to explain your decisions to a hiring manager.
Benchmark: The pass mark is 80%, and this skill is commonly screened for PPC executive, paid search, performance marketing and digital marketing roles. Requirements vary by employer.
Lessons
Interview prep
Certificate
Common questions
Do I need to have managed a real budget to pass?
No, the test checks concepts and calculations. For interviews, a small practice campaign or a detailed written plan helps you speak from experience.
Why do the calculations matter so much?
Paid search decisions depend on cost and return, so you must quickly tell whether a keyword is profitable. Screenings use simple numbers so they can check your method, not your arithmetic speed.
Do the questions depend on the current interface?
No, they cover stable concepts such as match types, Quality Score and bidding goals. Menus and settings change often, so learn what each feature does rather than where it sits.